By Carmine Gallo

ISBN-10: 1402203489

ISBN-13: 9781402203480

From enterprise to politics, those that command consciousness of their own or expert lives tend to be masters at constructing and supplying their message. company execs all through all degrees of the association will enjoy the interviews, tales, profiles and methods featured during this booklet. modern audiences are acquainted with six-second sound bites, PowerPoint displays and plenty of different exact demanding situations. this can be the one booklet that finds the presentation secrets and techniques in the back of today’s maximum CEOs and eladers tand how they electrify today’s hardest audiences.

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In his autobiography, Made in Japan, Morita talks about his efforts to convince his colleagues that consumers would buy a portable media player that would let them listen to music via their headphones—the Walkman. “It seemed as though nobody liked the idea,” wrote Morita. The Sony CEO had one great advantage: he knew how to tell a good story. Morita told the story of two shoe salesmen in the jungle. One reported back to his superior that none of the natives wore shoes and that there was no market there.

He inspired people to believe in him and his vision. He won ’em over! Schwarzenegger exudes unshakable self-confidence, infectious optimism, self-deprecating humor, and a passion for the initiatives he embraces. Schwarzenegger’s confidence convinced him to throw his hat in the ring and his optimism helped him maintain his resolve against a daily barrage of criticism, but it was Schwarzenegger’s charisma that inspired voters and won the election. ★★★ Never underestimate a great communicator’s ability to inspire audiences.

In February of 2004, I watched Schwarzenegger as he spoke to a group of two thousand high school students at the Sacramento Convention Center. They asked him why he had given up his movie career to run the state. His explanation reflects the passion behind his message, his emotional connection to the topic. “I wouldn’t have any of it if I hadn’t come to California,” Schwarzenegger said. America and California gave me everything. Now is the time for me to give something back. From the time I was a boy, I had a clear vision that I would become a world champion bodybuilder and be in movies.

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10 Simple Secrets of the Worlds Greatest Business Communicators by Carmine Gallo


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