By Graham Hart
A part of a sequence of pocket publications aimed toward permitting the reader to benefit a brand new ability in precisely half-hour, this article offers useul the best way to increase enterprise writing from universal grammatical error to letter format.
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Additional resources for 30 Minutes to Succeed in Business Writing (30 Minutes Series)
Written communications – from formal letters to hurried faxes and e-mail notes – are more important than ever before. Although spoken communications are easier than ever we can never dispense with the written word... passionate, powerful and permanent. The pen? Mightier than the sword! Metaphor You probably use metaphor more than you think. It is the description of one object or idea in terms of another. Look at these examples: The factory is operating at full throttle. The company scored a classic own goal when it missed the deadline for tax returns.
Think about these words: problems concerns anxieties worries 46 30 Minutes to Succeed in Business Writing These can be described as negative words. You could choose a more neutral word: try issues. Your choice of words will influence the tone and perhaps the design of letters and other documents. ; what result do you wish your letter to achieve? Your reader’s needs – could your letter cause offence – or bring pleasure? Is the reader a traditionalist. Is English their first language? Note some of the ways in which you can set the tone of a letter.
51 30 Minutes to Succeed in Business Writing In the first case the writer is comparing the factory with a car; in the second case a sporting metaphor is used. The keys to successful use of metaphor are: follow a metaphor throughout a document, building a framework don’t overuse any metaphor – keep it subtle don’t mix metaphors within the document. Popular metaphors such as those associated with sport or travel will help a reader feel comfortable with the writing while adding a little colour and interest.
30 Minutes to Succeed in Business Writing (30 Minutes Series) by Graham Hart