By Richard Jackson Harris
The up to date version of a textbook at the position of mass verbal exchange within the formation of perceived truth, for mass conversation approaches and results direction.
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Additional resources for A cognitive psychology of mass communication
Simpson for the murder of his ex-wife. Many people were truly shocked and disbelieving that he could have done what he was charged with. Simpson argued that the saturation tabloid-like coverage of his trial painted a false media picture of him with no relation to reality. Even though he was acquitted, many refused to accept that he had not done the crime. " picture created by the prosecution was no less a media creation that the original, positive image of the football hero, which was also entirely a media Page xvi image.
1 A PRIMER ON ELECTRONIC AND PRINT MEDIA Mass media have traditionally been divided into two basic types: print and electronic(or broadcast). Print media (newspapers and magazines) provide information through the production and distribution of copies. In contrast to electronic media, print media tend to be more permanent (at least before the advent of widespread video- and audiotaping) and depend on the literacy of the audience. There are also no channel limits in print media, whereas there has traditionally been a finite number of possible radio frequencies and television channels (today, rapidly increasing in number).
Although we make occasional reference to film, video, and computer-mediated communication, they are not heavily emphasized in this book, in part because they are only beginning to be studied empirically. However, readers should bear in mind that they function like mass media in some important ways. Overview of the Book This chapter has introduced mass communication from a psychological perspective. The next chapter explores in some depth the various theoretical bases of research on mass communication, drawing on models from communication, psychology, and other fields.
A cognitive psychology of mass communication by Richard Jackson Harris